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FINDING THE X_Where innovation starts
Photo: JM Martinez Ribes. ABSTRACT If you want to innovate in retailing it is as important to find the solution as starting with the correct ideas or approaches. If you do not have a profound...
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THE STORE, AN EMOTIONAL SPACE_ Creating a moving story: the shopping process
Image: JMF ABSTRACT Only recently neuroscience has provided evidence of the fact that the main route leading to decisions and preference creation is the unconcious emotional route. That is, the...
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FLYING HIGH WITH DESIGNER CARPETS. Interpretation of the Nani Marquina shop
__________ Nani Marquina won the “2010 Shop Prize”, an award that is granted to the best stores in Barcelona. Her shop opened in december 2009, with the mission to offer designer carpets throughout a...
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IMPACT, SEDUCTION OR RELATIONSHIP? Some trends for in-store displays
It’s no laughing matter. A vast amount of non-academic literature states categorically that most of the shopping decisions take place in the store. Barbara Grondin (1) claims that 50% to 70% of...
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A NEW PROFILE: THE ON-OFF PERSON. The impact of smartphones
Image by artchandising I got married in July 1976. As a lover of amateur photography, my father wanted to take charge of taking the photos instead of hiring a professional. And we weren’t about to...
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THE AIM OF RETAIL INNOVATION
Image by artchandising Retail innovation is an extremely hot topic. These three examples speak for themselves: A group of experts in retail innovation, of which I form part, received a request from...
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